How VPNs Are Changing The Global Marketplace (For The Better)

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Use a VPN to get the most out of the global marketplace

While the internet means faster, more convenient shopping, you’re not necessarily getting the best deal possible. When you surf the web, you leave all sorts of valuable information behind that can impact that prices you pay.

Global merchants not only know this, they’re actively using this data to make more money off of you. That’s not good, right? Luckily, there’s a very simple step you can take to turn the tables and give yourself the upper hand. Spoiler alert: it’s a VPN.

That’s right. VPNs are turning online shopping completely on its head. By allowing you to surf the web anonymously, protect your privacy, and mask your virtual location, VPNs empower you to make more informed choices, unlock more possibilities, and, most importantly, save a lot of money. Here are four practical ways VPNs are changing the global marketplace for the better.

Avoid Location-Based Pricing

While shopping online is often cheaper than going to a real store, you may be left paying a lot more than you should. The reason for this is dynamic pricing; and it’s what most major online retailers use to price their products.

Put simply, dynamic pricing means merchants set prices based on the data they obtain from your internet activity. Your browsing history, the type of device you’re using - even your location and the current weather - all play a part in the price you see.

Look at it this way: That industrial fan you’re researching is probably more valuable to you if it’s 90-degree weather. Online merchants know this, and have learned to use weather information to their advantage. Sneaky, huh?

That’s where a VPN comes in hand. By using it to mask your IP address, you can avoid paying through the nose for your purchase. PureVPN has more than 80,000 IP addresses you can switch to, so the possibilities really are endless.

Speaking of which:

Make Travel More Affordable

When it comes to arbitrary price changes, airlines are probably the worst offenders. For one, they tend to use dynamic pricing, which means your flight may be more expensive if you’re in a certain location rather than another.

But that’s not even the half of it.

Most travel websites use cookies - small files stored locally on your device - to keep track of how often you visit, and what you do while on the site. So when you look flight information up more than once, the price you see will increase. The idea is to induce you into buying now, for fear of further price hikes down the line.

Much like a heavy curtain blocking the view into your house, a VPN encrypts your data, making it that much harder for websites to profile you and your habits. And if a website can’t remember you, it won’t be able to charge you more. Unsurprisingly, ExpressVPN estimates you could save up to a staggering $2,176.82 by using a VPN when you buy your flights!

Who knew? VPN can save you money on flights

Get Access To Better Deals

Of course, there’s more to VPNs than just avoiding unreasonable prices. They’re also your gateway to better online deals.

By using your VPN to switch virtual locations, you can compare different prices and deals on a global scale. It’s like visiting stores on different continents, without ever leaving the comfort of your own home. Pretty neat, right?

What’s more, online merchants often have different policies in different locations when it comes to sales and promotions. A sale might be over in the US, but it could still be going on in the UK. Using a VPN to switch your location can be the difference between paying the full price and getting a nice discount.

Shop More Safely

Finally, because online shopping has become so ubiquitous, you may tend to overlook one of its riskier aspects - identity theft.

When you buy online, you need to fill in forms with your credit card and other sensitive financial data; and many sites keep this data on their servers. While this makes future checkouts a lot quicker, it also increases the risk of your private details falling into the wrong hands.

What’s more, many online shoppers buy while using public wifi. This saves you loads of time but it’s also much riskier than using your connection at home.

Because a VPN encrypts all your data, your financial information will remain confidential. And as a plus, you can continue shopping from everywhere, safe in the knowledge that your data is protected from prying eyes.

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